An Israeli manufacturer and distributer of dairy, poultry and meat products. The company markets its products through several major brands: dairy products (Emek, Yoplait, Pireus), eggs and frozen vegetable products (Sunfrost), refrigerated and frozen poultry products (Mama Of), frozen pastry products (Maadanot), meat (Adom Adom) and fish. The company is also the largest Israeli supplier of eggs and poultry.
The company is one of the biggest corporations in the Israeli dairy and food industry, holding more than 50% of the local dairy market. The raw material Tnuva uses for its products comes partially from Beit Yatir and Carmel Maon farms, both of which are located in two settlements in the West Bank: The settlement of Beit Yatir is situated near Hebron city and the settlement of Carmel is situated south-east of Hebron. Carmel’s farm holds 500 cows and manufactures almost 6 million liter of milk annually. The videos below, taken on September 8th, 2014, October 1st, 2014 and July 12th, 2015, follow the journey of the dairy trucks from these settlements in the occupied West Bank to the main factory of Tnuva in the city of Rehovot within the Green Line.
This activity is taking place despite the EU ban on settlement dairy, poultry and animal products that was announced in August 2014 and declared enforceable from January 2015 onwards. According to this specific decision, the EU no longer recognizes the authority of Israeli inspection agencies over the pre-1967 lines, without such an inspection the dairy products from those areas (including occupied East Jerusalem and the Syrian Golan) cannot be distributed in EU states.
In June 2018, Tnuva signed an agreement with Golan Heights Dairies, a dairy manufacturer based in the Katzrin settlement industrial zone in the occupied Syrian Golan. According to the agreement, which was approved by the Israeli antitrust authority in July 2018, Golan Heights Dairies manufactured cream for Tnuva for a period of two months, to be marketed under Tnuva’s White Chef (Hashef Halavan) brand.
The company also profits from a Palestinian captive market, making around USD 52 million annually from its sales of dairy products to the West Bank and Gaza. In fact, the company imports 200 tons of products into the Gaza Strip and distributes its products to 1,700 different stores daily.
In March 2015, the Chinese state owned food and beverages conglomerate Bright Food acquired a controlling interest in Tnuva Group. Its publicly traded subsidiary Bright Dairy is the actual indirect controlling owner of the company.
CEO: Eyal Malis
Tnuva brands include Emek, Yoplait, Pireus, Sunfrost, Mama Of, Maadanot, Adom Adom
Tnuva partnered with the food and beverage corporation Tempo, the US-based venture capital fund Finistre and the Israeli equity crowdfunding platform OurCrowd in Sparks FoodTech Food Technologies, which was selected by the Israel Innovation Authority to establish and operate a food technology incubator.
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