An Israeli chain of health food stores.

The company operates branches in the settlements of Gush Etzion and Ariel in the West Bank.

Additionally, the company markets mislabeled settlements products under its brand name. The Organic Tahini sold under Nitsat HaDuvdevan brand originates from the Achva-Achdut factory in the Barkan industrial Zone and the Organic eggs marketed by the chain, arrive from Gvaot Olam, which is an organic farm and Israeli outpost near the settlement of Itamar in the northern West Bank.