A construction and development firm. The company constructed housing projects in Har Homa (Homat Shmuel) and Talpiot East, both are settlements in occupied East Jerusalem.

In 2012, the company won a tender of the Israeli Land Administration for the construction of another housing project in Har Homa. The tender awards the company with property rights over the project's land through a long-term leasing agreement of 98 years. 

The company's most recent construction project in Har Homa, titled 'Meromi Avisror', includes 3 buildings and 71 apartments; it is due to be populated by March 2017.